The brand kit is what makes video ten feel like video one. Fill it once; Cuts applies it without being asked. It’s a paid-plan feature.
What goes in
- Logos and colors — the marks and palette Cuts should reach for.
- Media — recurring assets: product shots, intro cards, backdrops.
- Voices — your cloned voice, for narration and dubs. The cloning flow (and its consent) lives in Speech & captions.
- Facts — the rules of your brand, in plain words: “the logo never goes on the left”, “never yellow”, “sign off with the handle”. Cuts holds them as working instructions.
How it fills
In chat. Hand Cuts a logo and say what it is. State a rule and ask it to remember. For a voice, Cuts opens the recorder with a script in the teleprompter and the result lands in the kit.
What it changes
With a kit in place, “make a product reel” already knows your colors, your marks, your voice, your rules. You stop repeating yourself.