# Brand kit

> Your look and sound in one place: logos, colors, media, voices, facts.
> Part of the Cuts Guide (en) — https://ferment.run/cuts/docs (Markdown map: https://ferment.run/cuts/docs/index.md)
> Canonical page: https://ferment.run/cuts/docs/brand-kit

The brand kit is what makes video ten feel like video one. Fill it once; Cuts applies it without being asked. It's a paid-plan feature.

## What goes in

- **Logos and colors** — the marks and palette Cuts should reach for.
- **Media** — recurring assets: product shots, intro cards, backdrops.
- **Voices** — your cloned voice, for narration and dubs. The cloning flow (and its consent) lives in [Speech & captions](/cuts/docs/speech-and-captions).
- **Facts** — the rules of your brand, in plain words: "the logo never goes on the left", "never yellow", "sign off with the handle". Cuts holds them as working instructions.

## How it fills

In chat. Hand Cuts a logo and say what it is. State a rule and ask it to remember. For a voice, Cuts opens the recorder with a script in the teleprompter and the result lands in the kit.


## What it changes

With a kit in place, "make a product reel" already knows your colors, your marks, your voice, your rules. You stop repeating yourself.